Smartphones and mobiles have become the latest fashion and users expect their mobile to deliver more and more with every passing day. Consumers want their mobiles to search, shop, entertain, and connect with people. In such a scenario, optimizing the company's website on the mobile front is the need of the hour to make a business profitable. Business units design a corporate website, but most of them fail to optimize it for the mobile. Mobile SEO is an important to be considered in these rapidly changing times.
Mobile requirements are entirely different from a desktop. Some of the desktop features may not display properly on the mobile front. For increased visibility it is important to optimize the website to match the needs of the small screen. Some of the new strategies for mobile SEO are -
- Instead of creating an entirely new website to support the mobile platform, responsive design makes use of the same web page and optimizes it according to the device it is viewed on. It will make use of the same HTML format for all devices and desktop. While opening the web page on the desktop, it will adopt to its features and provide the best user-experience on the desktop. At the same time, the website will display effectively on the mobile platform arousing the interest of the user.
- Another option is to use the same URL with a different HTML in accordance to the type of the device. Google will take a look at both the desktop and the mobile version to optimize the site. All that needs to be done is to add Vary HTTP Header to the response server.
- Most organizations prefer to opt for a different mobile website. It is suggested that a different mobile website attracts more web traffic as compared to using the same HTML. Mobile SEO gets complicated day by day and Google also pays much attention to optimizing a website in these times of constant technological innovations.
Developers need to design websites that provide the best user-experience on every platform and one that fits different screen sizes. This could be a challenging task. SEO is the top priority for business to function to its optimum level and attract customers. Google constantly improvises its search engine optimization tactics forcing website owners to incorporate the changes and optimize their website accordingly.
Softweb Solutions is a Chicago based company providing Search Engine Optimization services. As a SEO servicn e provider, we have incorporated the Google+ platform for client SEO. For more details on SEO services contact us at firstname.lastname@example.org
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