As budgets continue to tighten, companies are becoming increasingly cautious when deciding how to spend those precious marketing dollars. From direct mail to search engine optimization (SEO), there are endless strategies and options available. So what's the best way to determine which one to choose? Like so many things in business, it all comes down to the bottom line! In other words, which strategy yields the greatest return on investment? This answer is simple. In today's tech-savvy world, it's all about letting the right customers find you. For years, direct mail was the king of all promotional efforts; but inbound marketing strategies, such as SEO, blogging, and social media optimization, are now taking over in a big way! With the help of an experienced web design and SEO company, you can easily take your business to a whole new level. Currently, 89% of businesses are either sustaining or expanding their budgets for inbound marketing - and here's why:
Nearly Half Of All Direct Mail Is Never Opened!
It's no secret that direct mail is slowly becoming extinct. After all, the term "junk mail" has come about for a reason! People often label printed promotional items as "junk" before even opening them. In fact, 44% of direct mail is never opened, landing straight in the garbage can or recycling bin without ever seeing the light of day. The average consumer is busy these days, and they consider this form of advertising a nuisance and a waste of their valuable time. If they want to find a new dentist or a carpet cleaning service, they can simply search the Internet to find the best fit. And that's exactly the point - let the customer find you! The key to inbound marketing is consistently creating new, relevant content targeted to a specific audience. Whether you choose to do so through blogging, social media optimization, or SEO, the first step is consulting a trusted web design company to evaluate your current website and then make necessary adjustments accordingly.
Strategic Web Design And Inbound Marketing Cost Less And Result In More Qualified Leads
The best part about inbound marketing is that it doesn't bring just anyone to your site, it motivates the right people to visit your site! After all, it doesn't matter if you get thousands of visitors if none of them are truly interested in what your company offers. This method is geared toward reaching your target audience, and is strategically designed to attract members of that target market who are actively searching for your product or service. The result is more qualified leads, with a much higher chance of converting those leads into actual sales! Even better, inbound leads cost an impressive 61% less than outbound leads, such as those generated through direct mail. Not only do inbound methods cost less, but they have also proven to be more effective, yielding higher conversion rates and a significantly better ROI - a win-win situation for everyone involved!
So the next time your company is preparing to use marketing funds toward a print advertising campaign, you may want to reconsider! Instead, try the budget-friendly alternative of sourcing a reputable SEO company to help develop an effective inbound marketing plan. After all, your time and resources are way too valuable to be tossed in the trash!
Ready to amp up your inbound marketing with an SEO company in Chicago? Design & Promote is your source for effective Internet marketing and exceptional web design in Naperville. To find out why Design & Promote is considered a leading web design company in Naperville, visit their site today!
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